This idea can be implemented for just about any kind of business, but for the sake of an example lets just say it is a Night Club.
You could give every staff member their own business card with your valuable gift offer, like a 2 for 1 drink special or free cover charge on the back. You could use just about whatever incentive works for your market niche.
Tell your staff they can give out the cards to their friends and people they meet.
Giving gifts to friends and strangers, and having their own business card, makes your staff feel important and it also multiplies the number of people actively promoting your business.
You have the choice of requiring your prospect to sign up to your email list to claim their free gift or you can give them the option of signing up for even more free gifts.
The bottom line is in the end you collect people's email addresses. If you got my free report you already know how important that is.
If you want to take this to the next level, here is something additional you can do:
For your especially loyal clients you can create a special V.I.P. card. A card they can give out to friends with a special gift offer on the back.
On the front of the card you might have something like "You have been given this gift card from one of our special preferred clients." Depending on how much a new client is worth to you it may or may not be worth the expense of printing your client's name on the card.
Either way, this is a powerful way of making it enjoyable for your best clients to give you high quality referrals and it can be adapted with a little thought for most businesses
If this idea appeals to you and you would like to know how I could adapt this idea or many others I have to your business, then please feel free to call me.
Jim Orr
888-738-6806